Our-Hometown, Inc. supplies hosting, news and advertising conversion services to the newspaper industry that focus on making our customers’ lives easier and profitable for over 100 newspapers. Ever week, we process about 3,500 newspaper pages of content that includes over 6,000 articles, 7,500 display ads and tens of thousands of classifieds.

Our-Hometown, Inc. provides three primary service areas to the newspaper industry.

For newspapers looking for a complete easy to use website:

• A complete turnkey website includes all of the above features and much more. This provides high reader and advertiser value that generates profits from online display ad sales and an unique paid subscription model for medium to small papers, all with minimal effort on the newspaper's part

For newspapers with an existing website they are happy with but want to reduce the effort required to maintain it or add a highly profitable subsystem:

• High quality news conversion from PDF files to HTML delivered in an XML envelope for upload to news websites without the hassle of cut and paste or low quality/high effort feeds;

• ROP display advertising solutions that deliver high value through four high-volume exposure methods for use on existing websites; Our testimonials speak for themselves.

Our-Hometown, Inc. has been dedicated to continuous improvement of our products and services since our founding over 10 years ago. The result is highly reliable and functional products that focus on the reader, advertiser value and publisher profits, rapid turn-around times, and world-class hosting services.

Ease of use is another one of our tenets. We expect to increase our rate of improvement and never allow our products to be hard to use or provide low value.

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Hometown Buzz

Are you unsure of the value of Internet advertising?

02/28/2008 - This paper provides the reasons Internet advertising has value and provides information needed by publishers and advertising managers to establish the fair market value of advertising on their websites.

Enhanced WYSIWYG editor released

01/28/2008 - Our editor now supports video upload and includes enhanced file maintenance capabilities. Browsers supported include Firefox, Safari, Opera, Netscape in addition to Internet Explorer. It works on Mac OS X and Windows 2000 / XP / Vista. Full details in the HTML Story Editor user manual (PDF).

Understanding the Yahoo! Consortium

October 2007 - The article, Local Media in a Postmodern World, Understanding the Yahoo! Consortium is the best analysis of the trap the larger papers/groups are falling into that we've seen. This article correctly identifies Yahoo! as the primary beneficiary of the Yahoo! Consortium deal.

Opinion on Justified vs rag-right and PDF vs HTML

06/19/2007 - Some ancient typographical methods are still in use today. We draw a parallel between these methods and the choices publishers face today regarding PDF & HTML.

Must subscribers take print also?
Giving readers what they want.

02/14/2007 - Online subscription methods can allow subscribers to order an online only version of the newspaper, but should they? A few of our publisher have offered the combo of print and online at the same price as online only. In these cases, a surprisingly large number (especially out of towners) take the online only option.

This article from Circulation Management Magazine's website provides a deeper look at the online only option.

Another $50,000 in online display ads sold

01/23/2007 - Bob Waitt, Director Of Advertising, Greater Media Newspapers, a group of 12 community newspapers in central NJ, added another $50,000 per year of easy revenue by adding all the display ads from their rather extensive Services Directory. This brings their total revenues from print display ads online to $350,000 per year.

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